News and Announcement

Psychographic Profiling for Customer Segmentation with Big Data and Deep Learning

Tuesday, November 30, 2021

The University of Management and Technology – School of Systems and Technology (SST), Lahore, and IEEE UMT Student branch is organizing the Webinar. The details are as follows: 

Distinguished Speaker: Minhaaj Rehman CEO - Psyda Solutions

Abstract: Deep Neural Networks are ubiquitous in finding patterns in astronomical amounts of data with non-linear patterns. Applications of such implementations are used in Autonomous Driving, Disease Prediction, Product Recommendation, Sentiment Analysis & Robotics. Applications for customer segmentation and behaviour clustering are however limited and have not been explored. I’ll be exploring the theory behind finding psychographic insights in big data and hypothesis testing for reliable customer segmentation.

Speaker Profile: 

Minhaaj Rehman is CEO and Founder of Psyda Solutions, an AI-enabled academic and industrial research agency focused on psychographic profiling and value generation through machine learning and deep learning. Data-driven decisions for executives is increasingly becoming a complicated puzzle and without reliable modelling and reality testing, such decisions can become deal breakers. Psyda uses behavioural insights from consumer and market data to elicit insights that gives companies a unique advantage over its competitors. We generate infographics, research reports, white papers & actionable insights for executives to make informed decisions about their next moves.

Minhaaj has served in different universities as guest/visiting professor & is frequently invited to give training programs and lectures on advanced research problems in qualitative and quantitative research. His students include researchers from medicine, engineering, social sciences & commerce and have left raving reviews about his unusual teaching methods and unconventional approaches to education. His top to bottom approach to pedagogy resonates with his audience and has gotten him applause from his intellectual peers.

Minhaaj's research interests include Psychometrics, Personality Psychology, and its applications for education, businesses using machine learning & deep neural network learning. His research has been read 17000 times on ResearchGate. The courses he teaches at university are open for anyone on Youtube. He has trained and mentored thousands of people and hundreds of organizations around the globe through his professional and academic courses and workshops. He is a certified trainer for RStudio and MAXQDA among other research software.

His work often finds itself in publications, interviews, conference presentations, panel discussions, podcasts in multiple languages in reputable magazines and newspapers across the globe like The News, PakistanToday, SüdWest Presse, Linux Format, and The Lahore Times. He is also the host of one of the top podcasts in data science ’The Minhaaj Podcast’ that is available on Youtube as well as Apple, Spotify and Google Podcasts. Thought leaders around the world have appeared on his show in a long-form candid conversation e.g. Lisa Cohen - Director of Data Science at Twitter, VP of Gartner - Douglas Laney & Famous Neuroscientist - Greg Gage and many other luminaries from Forbes, WSJ and CIO writers to best-selling authors.

As one of the founders of Wikipedia in Pakistan and one of the early members of the Board of Directors of Wikieducator, he feels privileged to be able to share his experiences of grounding the movement in Pakistan and he was shortlisted and Interviewed for TED Talk India Fellowship for that work. He is a mentor to many startups and sits on advisory boards of various companies and organizations. His philanthropic work includes supporting underprivileged schools, colleges and individuals through internships, capacity building programs and financial aid. He has helped his students secure admissions in competitive academic programs around the world and proudly shares their accomplishments from time to time. 

He is a peer reviewer at IRRORDL, a distant learning journal, and is often sought-after opinions on issues of expertise like Education, Psychology, Data Science, AI, Big Data, and Neuroscience. He routinely inspires young researchers by suggesting new research areas, paper ideas, interdisciplinary fields and possible collaborations. 

His book "Psychometrics in Human Resource Management" is based on his graduate research work on personality psychology and is available on Amazon. It is an inquiry on how personality types are not mere concoctions of character but a replicable scientific fact that helps us in predicting the future and it can be a source of relief from suffering. An extension of it is predicting collective behaviour through big data in commercial companies using insights lying within the data.

His love for his work has stemmed from his perennial travels around the world to over 26 countries from northern Sweden to Rwanda in Africa and Middle East. He speaks eight languages and has written about his life experiences in a travelogue called ‘Param You’. His op-ed in newspapers has recently been published as a book called ‘Rekindling from the Forgotten’. 

You can reach out to him at

Day: Tuesday  

Time: 11:30 AM to 12:30PM 

Date: 30th November 2021

Registration Link: Join Zoom Meeting

Benefits: FREE 

E-certificates will be provided 

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